Website Design
In 2022, I spearheaded the development of a new NARDOS website as the in-house lead website designer. The site was launched in 2023 and has resulted in an increase in sales, SEO, and overall brand awareness.
Grow your audience.
The launch of the new NARDOS website resulted in a 500% increase in daily engagement sessions from 2023 to 2024. May 2023 averaged 1,534 sessions/day, whereas May 2024 averaged 7,545 sessions/day. The ai-infused tools used to increase the website’s SEO, client user experience and the operational architecture within the back-end of the website resulted in an increased ROI for NARDOS as a company.
Below, is the website design plan I used when launching the new NARDOS website.
Phase 1: Plan
-
Assessed current website
Reviewed current analytics data & trends
Examined competitor websites
Identified the new NARDOS website's objectives and audience
-
Identified required technical functionality
Defined technical scope
Documented scope in detail
-
Assembled & classified content types
Defined content hierarchy & flow
Created page outlines for main pages
Developed an architecture sitemap
Phase II: Design
-
Established a visual hierarchy & placement of content
Laid out both home & main pages using a responsive grid
Produced an interactive live wireframe
-
Created a cohesive brand aesthetic, including colors and fonts across website
Designed the homepage wireframe
Designed Haute Couture, Bridal, Ready-To-Wear, Accessories, About Us, and Boutique page wireframes
Coded the connection between corporate social media and website
Coded the connection between the new NARDOS website and corporate bookkeeping system
Phase III: Development
-
Set up CMS through Shopify
Built a theme and page templates
Installed & configured needed plugins
Programmed social media connections
Customized the back-end to adhere to production requirements
-
Migrated content: text, visuals, and attachments
Proofread & edited where needed
-
Tested performance on different devices and platforms
Tracked and corrected bugs
Conducted user experience testing
-
Website was released
Content is continuously updated
